Redesign the site, keep the search traffic

The biggest risk in any redesign is losing the Google rankings the old site built up. That usually happens because URLs change, content gets dropped, or redirects are skipped. We plan for that from day one.

Before we design anything, we export your current pages, check which ones bring in traffic and which searches they rank for, and build a redirect map. Every page that matters either keeps its address or gets a permanent (301) redirect to the page that replaces it.

What changes and what stays

  • Stays: the content and URLs that already rank, your domain, and the business information Google associates with you.
  • Improves: design, mobile usability, page speed, navigation, calls to action, and on-page SEO such as headings, titles and structured data.
  • Goes: outdated pages, broken links, bloated plugins and anything that slows the site down without helping customers.

Platform changes

Moving off Wix, Squarespace, GoDaddy Website Builder or an old WordPress theme? We handle the migration, including content, images, redirects and forms, so the switch is invisible to your customers and to Google.

Want a fresh start rather than a redesign? See custom web design, or contact us and we’ll look at your current site with you.

Our Process

A Redesign That
Protects What Works

  1. 01

    Audit Your Current Site

    We review your existing pages, traffic, rankings and Search Console data to see what's working, what isn't, and which pages Google already values.

  2. 02

    Plan the New Structure

    We decide which pages to keep, merge, improve or retire, and map every old URL to its new home so no link or ranking is left pointing at a dead page.

  3. 03

    Redesign & Rebuild

    We design and build the new site with modern layouts, faster performance and clearer calls to action, carrying over and improving your best content.

  4. 04

    Launch & Monitor

    We launch with redirects in place, resubmit your sitemap, and watch Search Console in the weeks after launch to catch and fix any issues early.

Signs It's Time For a Redesign

If any of these sound familiar, your website is probably costing you customers.

  • It's hard to use on a phone, or the text is tiny and buttons are hard to tap.
  • It takes more than a few seconds to load.
  • You can't update it yourself, or you're afraid to touch it.
  • It no longer reflects what your business looks like or offers today.

Guides

Related articles

FAQ

Frequently Asked Questions

Straight answers to the questions Sedona business owners ask most about getting a new website.

Do you only work with businesses in Sedona?

No. We're Arizona-based and focus on Sedona and the Verde Valley, including Village of Oak Creek, Cottonwood, Clarkdale, Jerome, Camp Verde, Cornville and Flagstaff, but we build websites for businesses across the country too.

How much does a website cost?

It depends on the number of pages, whether you need online sales or bookings, and how much content needs to be written. Tell us about your project and we'll send a clear, itemized quote with no obligation.

How long does it take to build a website?

It depends on the size of the site and how quickly content and feedback come together. We'll give you a realistic timeline with your quote and keep you updated as we go.

Will my new website show up on Google?

Every site we build includes the technical foundations search engines look for: fast load times, mobile-friendly design, clean page structure, page titles and descriptions, structured data and an XML sitemap. We also connect Google Search Console at launch. Nobody can honestly guarantee rankings, but a well-built site gives you a real chance to compete.

Can I update the website myself?

Yes. If you want to make your own changes, we'll build on a platform that makes everyday edits simple and show you how to use it. If you'd rather not, a care plan covers content changes for you.

I already have a website. Do I need to start over?

Not always. Sometimes a focused redesign or cleanup fixes the problems while keeping the content and search rankings you've already built. We'll review your current site and give you an honest recommendation.

What's the connection between Sedona Web Designers and CoreV Studio?

Sedona Web Designers is CoreV Studio's web design service. It's the same team, focused here on websites. If you later want help with SEO, advertising, social media or branding, CoreV Studio can help with those too.

Have a Website Project? Let's Talk.

  • Local, Arizona-based team.
  • You'll talk to the people building your site.
  • Prefer the phone? Call 928-800-3361.
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Free quote

Planning a new website?

Tell us a little about your business and we'll get back to you with honest advice and a clear quote.

Or call 928-800-3361